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Author: Caroline McMullen

  • Dynamic vs Static QR Codes: Understanding the Key Differences

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    Caroline McMullen
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    There are two types of Quick Response codes: Dynamic, and Static. Knowing the differences between a Dynamic vs Static QR code will help you choose the best one for your needs. QR codes have been a key tool for a lot of businesses ever since their appearance in the ’90s. Created by the Japanese company…

  • What is mPOS and How It’s Revolutionizing Payments

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    Caroline McMullen
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    If your business operates on the go, you may need something called an mPOS. These mobile point-of-sale systems are gaining popularity among small business owners because of their portability. However, a mobile point of sale can also be redundant for businesses since they can sometimes be just another device to keep track of. Read on…

  • How to Write a Donation Request Letter: Samples and Templates

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    Caroline McMullen
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    An important part of fundraising for your organization is creating donation requests letters that attract the attention of donors. However, crafting the perfect donation request letter can be challenging. Let’s walk through what a donation letter is and how to write a donation letter that will get your donor’s attention. We’ll include samples and donation…

  • The Top Fundraising Ideas to Help You Get Started

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    Caroline McMullen
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    If you’re supporting a cause, generating fundraising ideas can be one of the most challenging hurdles to overcome. Whether you’re operating a nonprofit or raising money for a school trip, it’s essential to choose money-raising methods that bring results. Fortunately, there are many creative options available to modern fundraisers. Whether you have tons of fundraising…

  • What are Recurring Payments? Everything You Need to Know

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    Caroline McMullen
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    If you’re looking to expand your payment options or offer a subscription service, you may be considering recurring billing. Subscription and membership business models are on the rise. 15% of online shoppers have signed up for at least one membership or subscription service, and this number is only expected to grow. These already staggering numbers…

  • How to Do an Online Auction in 10 Steps

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    Caroline McMullen
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    Auctions are an important fundraising tool for nonprofits and small businesses of all shapes and sizes. Silent and live auctions have become a mainstream channel for nonprofits and small businesses to meeting their funding goals. Small businesses throughout the country who traditionally used these fundraising events were challenged by the COVID-19 pandemic. These campaigns typically…

  • What is Social Commerce and How Can It Help Your Business?

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    Caroline McMullen
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    If your business is present on social media, you may consider taking the next step toward social commerce. In this day and age, you cannot run a business online without a social media commerce plan. This strategy involves social media shopping, as it pertains to sites such as Facebook, Instagram, and Twitter. Read on to…

  • QR Code vs Barcode: Why the Difference Matters

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    Caroline McMullen
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    If you run an operation that needs to keep track of inventory or accept mobile payments, you may wonder about the differences between QR codes vs barcodes. QR Codes and barcodes both make it easy to decipher the information they store, track inventory, and receive payments. When you’re deciding to use 2D barcodes vs QR…

  • Social Selling: What is It and How Does It Work?

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    Caroline McMullen
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    If you’re looking to broaden your customer base and increase sales, it’s critical to understand social selling. Over half of the world’s population uses social media, and that number is only going up. As a business in this day and age, taking advantage of social media selling is a no-brainer. So how does a business…

  • How to Go Paperless with E-Invoicing

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    Caroline McMullen
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    For decades, businesses have been going paperless with e-invoicing software. This software helps businesses increase efficiency and find improved ways to serve their customers’ needs. Paperless invoice processing is one service that many businesses are continuing to adopt to expedite their invoicing process. If you are looking for ways to improve your customers’ invoicing experience,…