The ancient indian holistic system of medicine known as Ayurveda has recently seen a resurgence in the west. The basis of Ayurveda revolves around the idea that the universe is connected and so imbalances in a specific area can affect others. Utilizing this alternative medicine, Ayurveda can help people find health and happiness through the practice of healthy mind, body, and spirit.
This industry has seen tremendous growth in recent years as western audiences have less faith in corporate healthcare systems that prioritize profit over the health of its patients. Despite an estimated market valuation of $9.2 billion USD in 2023, Ayurveda is projected to continue to grow 15% each year and nearly triple its market cap over the next decade, making this the perfect time to start your own Ayurveda business.
By creating a popular plan and highlighting the steps involved to starting and building your own Ayurveda business, you can really set things up for long-term success and growth. And by building your business from the ground up using the best payment solutions for small business retailers, you can ensure your business is achieving its maximum potential every step of the way.
Research Everything About Ayurveda
Whether you plan to build an online digital-only Ayurveda business, or an actual brick and mortar storefront, you’ll want to immerse yourself in the world of Ayurveda. This ancient healing system is said to have been created over 5,000 years ago, and has long been an effective approach to holistic medicine in India and other eastern countries.
A great place to start is to learn about the three doshas in Ayurveda: Vata dosha, Pitta dosha, and Kapha dosha. A dosha is a main Ayurveda term that originates from Sanskrit and roughly translates to “that which can cause problems”, similar to a defeat. According to Ayurveda, through proper treatment you can pinpoint these three doshas and work in your most troubled areas to bring your mind and body back into full balance.
When it comes to running your own Ayurveda business, you’ll typically provide a handful of treatment tools and options for your clients including:
- Yoga and Meditation – If operating digitally, this can be Yoga and Meditation methods and strategies for your clients to use at home. For physical locations, you can host in-house Yoga and Meditation events.
- Herbal Medicines – Ayurveda relies heavily on the use of various herbal medicines depending on your ailing dosha. This can include common herbs and spices such as Cumin, Turmeric, and Licorice Root, or eastern herbs like Ashwagandha, Boswelia, and Brahmi.
- Breathing Exercises and Mantras – Because Ayurveda focuses on body, mind, and spirit, certain breathing exercises and even mantras or phrases have been effective in helping reach higher level of tranquility.
- Cleansing Methods – A common Ayurveda technique known as Panchakarma can be used to cleanse your body of impurities, waste, and undigested food. This is often achieved via a variety of methods including massages, oils, and various herbs.
Create Your Ayurveda Business Plan
As with any business, you’ll want to create a dedicated business plan that outlines any potential goals of your Ayurveda business and highlight any services or products you plan to offer. A solid business plan will help you stay on track when launching your business, and can offer financial projections and statistics to help you give your business the best chance to succeed.
Once you’ve determined if you plan to make your business digital-only or opt to have an in-person location, you’ll want to make sure you’re adhering to any local, state, regional, and federal laws and regulations including acquiring a proper business permit. Regardless, you’ll want to start building your brand by having a memorable business name and logo.
Whether you plan to sell products or just services, you’re also going to want to start looking for the best payment solutions provider for your business. For this, we recommend Paysley, the best all-in-one payment solution for small businesses that offer professional services and or retail products.
With Paysley, you can accept payments through a variety of methods including in-person, pos terminals, mobile, virtual, and even social media. You can also integrate Paysley’s payment solutions directly with any scheduling and appointment booking you plan to do with your Ayurveda business as well as assist you with generating real-time detailed reports of your financials. It’s truly an all-in-one solution for those looking to launch their own small business.
Launch your Ayurveda Business
Once you’ve established your business plan, it’s time to launch your Ayurveda business. If you’re going to have a physical location, you’ll need to find the best spot while keeping your target market in mind. It’s important to know who your clients will be with an Ayurveda business, and make sure it’s easily accessible to them and not a far distance away.
No matter if your Ayurveda business is online only or also has a physical location, you’ll want to build a brandable website to help with marketing your business and even selling your retail products and services. Thankfully, Paisley offers fast and secure eCommerce payment processing that can get your online storefront up and running right away and with ease.
With a business established that you can promote, it’s time to start marketing your Ayurveda business to potential customers. Seek out other healthcare professionals in the same or similar wellness industries to cross-promote and help drive customers to your business. It’s important to maintain good relationships and offer personalized treatment options in a calm and soothing atmosphere, as that’s one of the key mantras of Ayurveda.
As your business begins to get traction, consider expanding your repertoire of products, adding more Ayurvedic herbs and supplements as well as other services like Yoga, Meditation, and Spiritual Healing classes. To really help your business grow, consider attending Ayurveda workshops to learn the latest advancements in the field to help bring that knowledge to your customers.
In the end, starting your own Ayurveda business can feel like a massive undertaking. Like most small businesses, it will require sincere dedication and education when it comes to Ayurveda. You’ll need to have a passion for helping others and working to find the proper treatment plans to help them find healing in body, mind, and spirit. By launching your business utilizing a professional payment solution like Paysley, you can set your Ayurveda business up for the best chance of success in the near and long term future.
